In recent years, the gaming industry has seen explosive growth in popularity and revenue. This increase has been fueled by the increasing popularity of games on online and mobile platforms, making gaming accessible to a wider and more diverse audience. Precisely because of this, the gaming market represents an attractive opportunity for companies that want to reach an increasingly large and engaging audience of gamers.
What is in-gaming advertising
In-game advertising is a form of digital advertising that occurs within video games. There are several forms of in-game advertising, such as display advertising, virtual event sponsorship, sponsored game items, and video ads. This type of advertising is able to reach gamers while they are inside the game, providing an engaging and innovative advertising experience.
Gamers over 30: the joystick is a lasting love affair
Contrary to what you might think, video games are no longer a pastime exclusively for young people. According to recent studies, 55 percent of gamers are in the 25 to 64 age group, and the percentage of female gamers is steadily increasing. This means that there are many targeting opportunities, and the gaming market is able to reach a wide and diverse audience.
The benefits of gaming advertising for companies
But why should companies invest in this market? In-game advertising offers a number of unique advantages over other forms of advertising:
Brand memorability: games often stay installed on users' devices for a long time, which means that the company's message could be seen and remembered many times.
Diversified audience: as pointed out earlier, the gaming audience is extremely large and diverse, and includes people of all ages and backgrounds. This means that gaming advertising can reach a very large and diverse audience.
User engagement: games are known to engage players in a very active and emotional way. Therefore, gaming advertising can be very effective in creating emotional engagement and connection with the audience.
Very vertical targeting: gaming advertising can provide an excellent opportunity for companies to reach specific and highly targeted audiences with specific interests and behaviors.
AdKaora Native In-Play: the advertising solution for the video game market.
The video game market represents a unique opportunity for companies seeking to reach diverse audiences in an engaging and effective way.
This is where the AdKaora Native In-Play offering comes in, which gives advertisers the ability to reach a large audience of video game fans through native and realistic ad formats, creating a positive association with the brand without interrupting the gaming experience.
This solution benefits from a large audience of more than 5 million monthly active users and 218 million impressions across all gaming platforms, encompassing several categories, including sports and action.
In addition, our offering is enriched with the Video In-app format that allows brands to connect with their target audiences in an engaging way, integrating harmoniously with the gaming context, providing a smooth and non-invasive experience, and ensuring 95% brand safety and viewability.
In summary, with our native, realistic, and integrated advertising formats offered by our Creative Studio, it is possible to create a positive association with the brand while keeping the users' gaming experience intact and delivering meaningful reach and engaging connection with the target audience.