We look forward to a future in which proximity marketing reaches new frontiers. This is why we have chosen to enter into an important exclusive partnership with Savi Italia, in order to explore new horizons together. A project that aims to offer customers a new level of proximity marketing capable of influencing the shopper journey through mobile couponing: more than 40% of Italian households are dedicated to searching for discounts and offers, and almost 60% of them carefully evaluate prices and quantities of the products they intend to buy (Iri Fmcg Demand Signals, October 2022). A shopping habit that, according to Savi research, has grown by 25%, compared to 2021, and now accounts for 10.5 percent of the total transacted at checkout.

Savi: integrated digital promotion thanks to AdKaora

The integration between AdKaora's advanced proximity marketing suite and Savi's shopping activation technology, therefore, allows brands' marketing strategies to be enhanced, boosting brand awareness, consideration and conversion through the involvement of different media channels: from standard display formats and rich media created ad hoc by AdKaora Creative Studio, to push notifications, via Stocard formats and social planning carried out together with Hej!.

AdKaora and Savi the solution for your brand

Andrea Zermian, Sales and Marketing Director Savi: "Until now, media strategies often stopped "outside the store," failing to follow the customer until the moment of actual conversion at the checkout. Today, thanks to the partnership with AdKaora, the circle of a promotional initiative comes full circle with the act of purchase being measured on time. The transaction through digital coupons, in a fully automated mode for the retailer's checkout, allows the shopper to follow the journey that begins thanks to the online media and ends with the transaction in the physical store. It is therefore, at last, an end-to-end, integrally measurable, omnichannel experience. Now, thanks to this new synergy, we will also be able to influence customers' buying behavior at the 'moment of truth': when they are inside the store and are shopping."

Davide Tran, CEO AdKaora: "The partnership with Savi allows us not only to enhance our advanced proximity marketing offering with an additional channel for user engagement, but also to improve their shopping experience by reaching them in a targeted and targeted way near the so-called last mile. Savi's digitization of the coupon was a desire of many customers and having an exclusive partnership with this solution, allows us to be a unique player in the market . In fact, a direct coupon mailing has a great influence on purchasing behavior since the user, the moment he receives the discount on a given product, is more stimulated to use it even in the following days by going to the stores. For brands, therefore, it presents an opportunity to achieve very specific communication goals, which contextually reinforce the drive to store."

Mobile Couponing by Savi

The promotion originates as digital on the Savi platform, is distributed through AdKaora's channels, and can be used exclusively in dematerialized mode, thus facilitating both user experience and acceptance management at the point of sale. The CouponLink page, a web page delivered to the consumer with a unique url, hosts multiple coupons, but their passage through the checkout simply requires reading a single "container" barcode positioned at the top of the page. This mode of deployment plays into the security theme and generates useful real-time insights, fostering a seamless experience for the shopper without requiring any subscription or mobile app download.

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