AdKaora is enriching its team, with the aim of further consolidating its leading position in a constantly evolving market.
‘The entry of new strategic figures is decisive in strengthening our ability to face the challenges of a market in constant transformation,’ said Davide Tran, MarTech Director Mondadori Media. ‘The creation of an increasingly integrated and transversal team will allow us to respond with greater agility and precision to the needs of brands, agencies and publishers. These roles are essential to consolidate a structure that not only enhances the offer of multichannel solutions, but also promotes synergy between the different areas of the company, with the aim of being increasingly capillary and reactive in meeting market demands. All the choices and appointments made, in addition to being centred on the know-how and experience gained by the professionals in recent years, are mainly linked to personal qualities and soft skills, which have always been the expression of the value that differentiates us on the market: Elisa, Sara, Marta, Miruna, Giulia and Alessio are the confirmation of our corporate strategy,' Tran concluded.
A strengthened Sales Team to enhance the multi-channel offer
The first change concerns Elisa Sergi, who takes on the role of Head of Agencies. Elisa will lead the sales team, optimising commercial strategies for media centres, with the aim of enhancing the multi-channel offer of AdKaora and Hej!
With 10 years of experience and a growing career, Elisa has held key roles as Sales Account for City News, Senior Sales Manager for Viralize and Team Lead Sales for ShowHeroes Group. She has worked closely with media centres and agencies, developing strong relationships and managing direct client relationships. Now, his focus will be on providing increasingly targeted solutions that respond innovatively to market needs.
‘In an increasingly competitive industry, our ability to offer multi-channel solutions is a significant advantage. I am excited to use my experience to support the sales team's activities, optimising strategies for media centres, responding more and more precisely and in a personalised way to our clients‘ needs,’ commented Elisa Sergi, Head of Agencies at AdKaora.
In 2024, the sales team was strengthened with the addition of Marta Ammirati, part of the Key Account team, who follows AdKaora's strategic clients, and Miruna Toader, a new Sales Account, with responsibility for helping to consolidate partnerships with direct clients, agencies and media centres.
Focus on the publishing network: new additions to the Publishers Team and strengthened leadership
AdKaora also welcomes Sara Saffioti as the new Head of Publishers - Italy. Sara brings with her an innovative vision and solid experience in managing strategic relationships with publishers. Her mission is to lead the development of new business opportunities and solutions for content monetisation, consolidating AdKaora's role as a reference partner for the Italian market and opening new perspectives on international scenarios.
Throughout her career, Sara has gained significant experience in companies of international relevance, including Teads, where she managed relationships with premium publishers in Italy, Google, where she consolidated her technological skills, and Evolution Group, where she contributed to the expansion in the Spanish market. His international approach and ability to build valuable partnerships will be key to the expansion of AdKaora's publishing activities. ‘I am excited to join such a dynamic team. My goal is to build and consolidate strategic partnerships with our publishing partners, offering innovative solutions to address a constantly evolving industry,’ underlined Sara Saffioti, Head of Publishers - Italy at AdKaora. Alongside Sara, the publisher team was strengthened during the second half of 2024 with the arrival of Giulia Campbell and Alessio Castrichella, both Publisher Managers with key roles, focusing respectively on international development and a solid and targeted presence at national level.