They are summarized in two key words: KNOW and MATCH.
KNOW: we are familiar the different audiences, thanks to the premium publishers of our private
market place and to the deterministic and probabilistic data collected and
analyzed by our data scientists, which are used to create capillary and fresh clusters.
MATCH: we manage to cross the specific audience in the most suitable micro-moment to reach the advertiser’s goals, thanks to creative and appealing formats, developed by R&D team experienced of UX mobile.
Several advanced targeting options through DSP and DMP proprietary or
private market place of vertical and premium publishers.