Photoshare – Carletto
Viral activity with Carletto
Findus has used Photoshare to increase the brand awareness and the participation to the contest “Carletto e la ricetta perduta” , thanks to the original contents and the presence of both the user and Carletto.
Have fun with Carletto for a tasty meal
The history of Findus is the history of frozen foods in Italy, in particular Findus sofficini born in 1975 and are a real revolution in the frozen world, which immediately wins both children palate and mother trust. Carletto, the testimonial, is a character known and envied by everyone, because he has the opportunity to eat the legendary Sofficini at will!
Making sofficini even more famous
Thanks to this campaign, Findus wanted to intercept prospects and increase the engagement that these and current customers have with products through their testimonial Carletto, as well as to spread the promotional initiative “Carletto e la ricetta perduta “.
Photoshare: Capture and Share
The Photoshare is a Rich Solution post click, which is born to respond to content generation strategies and that helps the spread of the same. Starting from an adv planning, the user lands on the rich page, where he is invited to interact with the brand through a specific call to action ” Click-and-shoot” or to deepen the contest. In particular, the user can upload his own photo or take one at the moment, being able to choose from the gallery one of the 7 subjects of Carletto and add it in overlay, modifying the result obtained at will. The image, thus created, becomes an original branded content obtained with user initiative mechanism and is ready to be shared by a click on the different social networks or via Whatsapp.
Excellent engagement results
The campaign has been viewed more than 600,000 times and Findus has achieved a good rate of engagement with users: 6 users out of 10 have interacted with the contents of the brand and 20% have continued the experience on Findus website.