Audi WOW Q5
Video advertising with huge impact for the launch of the new Audi Q5
For the launch of the new Q5, the car company Audi has chosen WOW, AdKaora’s video format, to supporting video advertising strategy.
Audi and the mobility of the future
Audi, the German car manufacturer, established in 1909 is part of the Volkswagen Group since 1964. The attitude to innovation has always been reflected in every project developed by Audi, focused on progress and sustainability to meet together the mobility of the future.
To Reach and to involve
Audi wanted to intercept in target users on premium inventory, using a communication of sure impact, which infuses the dynamism and characteristics of the product in an incisive way.
WOW: video format expandable with product overlay
AdKaora used the WOW format for a highly effective video advertising activity: the outstream video is designed for multi-device browsing on premium reach. A static element is added to the expandable format with a fully branded call to action, this invites the user to discover more on the brand content. Moreover, at the end of the vision or when it is reduced, it remains always visible a product overlay, totally compliant with the UX.
Excellent View Through Rate for all devices
The campaign was seen almost 2,000,000 times in ten days and it generated an excellent 63% of View-through rate, moreover, thanks to the product overlay too, 5% of the users continued browsing on the brand contents.